Ideas 2 Results

We help businesses to build profitable relationships with their customers


We get results by delivering practical strategies that reward customer loyalty

If you want to grow customer lifetime-value through smart, personalised engagement, or to grow your subscriber or membership base then get in touch today.

We also provide expert project and programme management, helping businesses grow by successfully adopting new processes and technologies.

Direct marketing in a digital world

Today's consumers demand frictionless service as well as, or even instead of, great product. By taking a customer-centric approach to what you do, you can connect with your audience, win their trust, and encourage them to buy from you, recommend you, or become a subscriber/member.

We work with B2C and B2B companies, large and small. We offer strategic advice and hands-on campaign delivery for all your direct marketing needs. For subscription and membership businesses we also offer fulfilment advice and expertise.

How we work

We always start with a free, no commitment consultation so that we can properly understand your needs and you can be sure that we are the right partner for you

We agree objectives and we agree what success looks like

We deliver, working along-side you and your team

Contact us to discuss your free consultation

Professional project management

Expert project management is the key to achieving commercial success through process improvements and new technology adoption.

We use best of breed methodologies and strong leadership to manage risk and engage users.

We are experienced at managing projects of all sizes and budgets, including international, multi-location programmes. We have worked across a wide range of sectors, from media, to finance and public sector.

What we are good at is getting things done, achieving high user engagement and delivering to your commercial goals.

Our experience includes client-side project delivery, project supplier management and extensive software vendor project delivery.

How we cross all 3 stages of the project lifecycle

We help build the business case, capture requirements and secure funding

We plan, implement and lead the delivery team, managing risk, issues and change along the way

We communicate effectively with stakeholders, the delivery team and end-users through the life of the project, ending with lessons learned

We are Prince 2 and Agile PM certified practitioners

Contact us to discuss your projects needs

Gill Lambert

Lead Subscription Management Consultant

I have held senior roles across the whole subscription management spectrum, from marketing to fulfilment, and including e-commerce platform implementation and integration. I have worked both client and agency side, for organisations big and small.

What I am good at is using this knowledge to help businesses to drive direct revenues, develop effective engagement and Voice of the Customer strategies and deliver customer success.

What I love, is problem solving, making simple tasks easy, and finding innovative ways to drive growth.

What I offer is a blend of management, marketing and business process, plus some technical know-how and a determination to get things done.

m: +44 (0)7866 598869


Paul Lambert

Lead Project and Programme Management Consultant

A senior IT and business consultant with specialist experience in delivering project and programme management consultancy to the IT Service sector.

I have worked across a variety of industry sectors including Public Sector, Financial Services, Banking, FMCG and Media.

Key skills include project management (PRINCE2 and Agile), leadership, business analysis, systems analysis, change management, risk management, stakeholder management, vendor management, international matrix resource management.

Technologies implemented include Enterprise Information Management, Enterprise Content Management, Enterprise Document and Records Management, Experience Management (Web), Business Process Management (BPM), Digital Asset Management (DAM), Cloud Enterprise Information Management, SAP SuccessFactors Content Management.

m: +44 (0)7703 440341