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Voice of the customer survey

Article by Gill Lambert

17th May 2018

Customer experience, Subscription management, Voice of the Customer

Voice of the customer survey

If you are in the business of recurring revenues then we’d love to hear from you…

Customer satisfaction is important to pretty much every business these days, but if your success depends on recurring revenues then your future could be determined by the experience that you are delivering to your customers today.

The very nature of a subscription or membership programme means that there is no explicit delineation between the ‘product’ that your customers have signed up to, and the services that are utilised to deliver the subscription or membership experience.

That’s why we are keen to understand how you monitor and measure customer satisfaction and how this data is used across the organisation.

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